All About VECians.
We're a team of curious creatives deeply passionate about people. Driven by our vision and core values, we empathize, strategize, and work hard to solve real problems that impact people's lives, using thoughtful content crafting, design, and our unique Product-Led Storytelling approach.
Who & How We Help.
We help B2B SaaS & VC companies differentiate with well-crafted stories that earns their ICPs' attention, reads, and mindshare. Because it's by getting prospects to pay undivided attention, not disrupting them or ticking SEO checklists, you generate real demand to drive growth in a SaaS world drowning in content noise and copycat products.
To make the global web more valuable & useful, one story for one person at a time.
Imagine a world where the internet is only saturated with exciting, valuable, and discoverable content stories connecting real products and services to people, and people to real solutions. When you work with VEC, that's the world you're building for our generations to come.
To breed differentiation and real growth with heartwarming stories.
We're never trying to "better" our competitors, we're always striving to be different. Likewise, we won't help you become "better" than other SaaS or VC companies. Instead, with high-quality, well-crafted Product-Led Stories, we work hard to help you standout, earn attention & mindshare, and warm your way into your ICPs' hearts to unlock mutually-beneficial actions.
Growth. Helping Others Grow
Real growth is only as good as the people you help grow. So craft valuable & useful stories that inspire readers to take action and grow their lives.
Care. Really Mean It
Prospects are humans, not tools. Use relatable stories to engage and express you truly care about their pains more than you do about conversion metrics.
Show. Don't Tell
Have a problem-solving mindset. Inspire action by showing (not telling) how a product's features solve specific customer pain points.
Different. Not Better
Don't better the competition. Differentiate. Standing out is how you earn your ICPs' attention, mindshare, and real business demand.
Our proprietary frameworks.
We're always thinking outside the box like there's no box. The result? Custom frameworks to guide us in crafting stories that differentiates you from copycat products, without adding to the content noise out there.
Content Topic Clusters' Strategy (CTCS)
The Content Topic Clusters' Strategy Framework is the 1st custom concept the team here at VEC developed in-house. We leverage it across all clients' work to design Strategic Narratives for differentiating & positioning B2B SaaS products for short- and long-term growth.
It's also our guide to building authority-building content strategies.
The Triangular Feedback Framework
Developed by our Chief People Officer, Tamilore, the Triangular Feedback Framework is the articulation of VEC's tight in-house Quality Assurance process.
Across its three stages – Foundational, Course Correction, and In-line Edits – this framework guides us in crafting stellar story-driven pieces every single time.
Our trademark invention, Product-Led Storytelling is a unique approach to SaaS content marketing and copywriting.
Through its 9-step process, we use this in crafting relatable stories people ACTUALLY consume for B2B SaaS & VCs. It's how we help our customers earn mindshare, real demand, and sales opps directly from content.
Product-Led Single Point of Truth
The Product-Led Single Point of Truth is another VEC-developed framework. It visually illustrates how teams in a PLG company should focus on the two essential business-driving factors: the customer and the product.
As a bonus, we show our cherished customers how to achieve this crucial, cross-functional team focus required to unlock growth.
Chief People Officer &
Lead Product-Led Storyteller
"The written word is the strongest source of power in the entire universe." –Gary Halbert. From the first day I read those words, I believed it and I've held it dear to my heart ever since.
How did I go from a medical graduate culturing bacteria and fungi to crafting product stories? My intense love for reading fiction – it laid the foundation to my greatest skill: Writing. I continue to hone this skill through constant learning and practice.
Besides writing, I still love reading fiction and watching The Big Bang Theory reruns.
Writing has always been a part of me. From writing stories as a young child to studying Communication Arts in the university, it has always been more than a medium of expression to me.
And then one day, I found myself toeing the path of an entrepreneur. This made me develop an interest in marketing which I'm now mastering — all thanks to VEC.
That aside, when I'm not crafting Product-Led Stories to generate demand for B2B SaaS products, I'm designing statement pieces, crushing on Gavin Belson, or writing wild stories.
I think a lot. And listen to great thinkers piecing seemingly unrelated events to form new and better perspective. This forms my mode of trying to do things and relate to people.
I am quite reserved. Can talk when it calls for it. I love to be knowledgeable on whatever I am talking about and I love the psychology of God as espoused in scriptures.
I read books. Non fiction. Books that deal with life issues. And design like my breathe depends on it.
There are three responses to a design, yes, no, or wow!
I'm the type who goes the extra mile to earn a "wow!" And that's because my design interest transcends putting colours and shapes together, it's deeper than that. I get a real sense of fulfilment when I create beautiful, crisp-clear messages out of mere data points.
Specifically, using design to articulate product stories is something I love dearly. So I'm here to have fun while helping to tell SaaS product stories through design.
I love history, politics, and football – by football, I mean Chelsea FC.
Director of Outreach & Distribution
I consider myself a “forever student,” passionate about exploring the connections between technology and marketing.
As a SaaS content marketer, I have a singular goal.
To guide SaaS companies and their customers towards their desired outcome. And this means creating and distributing problem-solving content to generate more business opportunities.
When I’m not working, you’ll most likely find me reading a book, taking a stroll, or teasing my friends mercilessly.
I'm an experienced Product Designer with multi-disciplinary design skills across user experience and user interface.
I bring that user-centric approach to executing such designs as above to help elevate the stories we craft here at VEC.
Founder, Lead Strategist
My engineering background + entrepreneurial spirit brought me into marketing.
My unending desire to add value led me to coin and develop frameworks for Product-Led Storytelling and the Content Topic Clusters' Strategy. Doing these earned me some awards and invites to become a vetted GrowthMentor, one of Product Marketing Alliance's global Ambassadors, and others, in the process.
But don't let those shiny accolades fool you.
My first joy comes from putting smiles on my wife, team, and customers' faces. And if I'm not doing these, you'll find me scouting and grooming rare marketing talents.
Our vision ["To help make the global web more valuable & useful, one story for one person at a time"] is huge.
Are you an expert B2B SaaS content marketer, designer, copywriter, or consider yourself an exceptional storyteller? We want to hear from you [no interns or freelancers, please]! Come help us build this vision.
SaaS people love our stories.
...we've been featured, mentioned, or written for: