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All About VECians.


We're a team of creatives deeply passionate about people. Driven by our vision and core values, we empathize, strategize, and work really hard to solve real problems for people, using thoughtful content crafting, design, and our unique Product-Led Storytelling approach.

Who & How We Help.

We help B2B SaaS & VC companies differentiate with well-crafted stories that earns their ICPs' attention, reads, and mindshare. Because it's by getting prospects to pay undivided attention, not disrupting them or ticking SEO checklists, you generate real demand to drive growth in a SaaS world drowning in content noise and copycat products.

Our vision:

To make the global web more valuable and useful, one story for one person at a time.

Imagine a world where the internet is only saturated with exciting, valuable, and discoverable content stories connecting real products and services to people, and people to real solutions. When you work with VEC, that's the world you're building for our generations to come.

Our why:

To breed differentiation and real growth with heartwarming stories.

We're never trying to "better" our competitors, we're always striving to be different. Likewise, we believe you shouldn't waste time, struggling to "better" other SaaS or VC companies. Why? Because with high-quality, well-crafted Product-Led Stories, you'll standout, earn attention, warm your way into your ICPs' hearts, and drive real growth.

Our Values.

Growth. Helping Others Grow

Real growth is only as good as the people you help grow. So craft valuable & useful stories that inspire readers to take action and grow their lives.

Care. Really Mean It

Prospects are humans, not tools. Use relatable stories to engage and express you truly care about their pains more than you do about conversion metrics.

Show. Don't Tell

Have a problem-solving mindset. Inspire action by showing (not telling) how a product's features solve specific customer pain points. 

Different. Not Better

Don't better the competition. Differentiate. Standing out is how you earn your ICPs' attention, mindshare, and real business demand.

Our proprietary frameworks.

We're always thinking outside the box like there's no box. The result? Custom frameworks to guide us in crafting stories that differentiates you from copycat products, without adding to the content noise out there.


Content Topic Clusters' Strategy (CTCS)

VEC-Content Topic Clusters' Strategy Framework

The Content Topic Clusters' Strategy Framework is the 1st custom concept the team here at VEC developed in-house. We leverage it across all clients' work to design Strategic Narratives for differentiating & positioning B2B SaaS products for short- and long-term growth. 

It's also our guide to building authority-building content strategies.


The Triangular Feedback Framework

The Triangular Feedback Framework

Developed by our Chief People Officer, Tamilore, the Triangular Feedback Framework is the articulation of VEC's tight in-house Quality Assurance process. 

Across its three stages – Foundational, Course Correction, and In-line Edits – this framework guides us in crafting stellar story-driven pieces every single time.


Product-Led Storytelling

VEC Product-Led Storytelling Funnel

Our trademark invention, Product-Led Storytelling is a unique approach to SaaS content marketing and copywriting.

Through its 9-step process, we use this in crafting relatable stories people ACTUALLY consume for B2B SaaS & VCs. It's how we help our customers earn mindshare, real demand, and sales opps directly from content. 


Product-Led Single Point of Truth

PLS Point-of-Truth

The Product-Led Single Point of Truth is another VEC-developed framework. It visually illustrates how teams in a PLG company should focus on the two essential business-driving factors: the customer and the product.

As a bonus, we show our cherished customers how to achieve this crucial, cross-functional team focus required to unlock growth. 

Meet Us.

Tamilore Sonaike

Tami Sonaike

Chief People Officer &

Lead Product-Led Storyteller

"The written word is the strongest source of power in the entire universe." –Gary Halbert. From the first day I read those words, I believed it and I've held it dear to my heart ever since.

How did I go from a medical graduate culturing bacteria and fungi to crafting product stories? My intense love for reading fiction – it laid the foundation to my greatest skill: Writing. I continue to hone this skill through constant learning and practice. 

Besides writing, I still love reading fiction and watching The Big Bang Theory reruns. 

Jeremiah Ajayi VEC

Jeremiah Ajayi

Product-Led Content Strategist

Since 2018, I've helped B2B tech companies generate real demand, convert prospects, and build authority through content marketing. Before joining VEC, I worked in executive marketing roles at the early-stage startup, Wonsulting. 

I don't believe in creating content for the sake of content.

I ensure every content piece is aligned with an overarching strategy, driven by a desire to solve problems, and optimized for engagement.

Outside of work, I love deconstructing ideas that help people blossom into the best versions of themselves.

Sheriff Subair

Sheriff Subair

Product-Led Storyteller

Tech startups have always been of interest to me. I dream of launching a SaaS product of my own some day. But I know, as well as you do, that creating a product is one thing, marketing it successfully is another thing entirely.

So, in spite of my engineering background, I'm on a quest to tell the stories of other SaaS products, helping them reach new customers on their path to success . Of course, in doing this, I'm also learning how to market mine when I'm ready to launch. My thinking is always win-win!

Besides crafting stories, I also love listening to music and won't stop dreaming of owning the next big tech product.

Victoria Willie

Victoria Willie

Product-Led Storyteller

Writing has always been a part of me. From writing stories as a young child to studying Communication Arts in the university, it has always been more than a medium of expression to me.

And then one day, I found myself toeing the path of an entrepreneur. This made me develop an interest in marketing which I'm now mastering β€” all thanks to VEC. 

That aside, when I'm not crafting Product-Led Stories to generate demand for B2B SaaS products, I'm designing statement pieces, crushing on Gavin Belson, or writing wild stories.

VEC-Joseph Nyiabari

Joseph Nyiabari

Design Lead

I think a lot. I listen to people who I consider as great thinkers in piecing seemingly unrelated events to form new and better perspective. This forms my mode of trying to do things especially in how I see the world and how I relate to people. 

I am quite reserved. Can talk when it calls for it. I love to be knowledgeable on whatever I am talking about and I love the psychology of God as espoused in scriptures.

I read books. Non fiction. Books that deal with life issues..

VEC-Sammy Mugambi

Sammy Mugambi

Product-Led Content Strategist

Most articles regurgitate the same information. As a result, readers spend less time on an article when they find out it's cut from the same cloth as 5 other articles.

I aim to change that.

Through our product-led storytelling approach, I strategize for the crafting of content that differentiates you from others but also converts website visitors into Product Qualified Leads by positioning your product as a solution to their problem.

When I'm not on the job, I love reading books ranging from marketing to human behavior and you can find me rumbling about the dismal performance of Manchester United on a Saturday or Sunday afternoon πŸ˜ƒ

Lejit Dandison

Legit Dandison

Product-Led Storyteller

Upon graduating with a B.A in Theatre Arts in 2016, I began my journey to becoming a professional storyteller and content marketer. This journey first started with working with online authors to get their stuff published, helping specifically with book editing. 

Today, I help a different kind of authors – B2B software owners authoring helpful tools through code. Only this time, I help them shape the stories that brings them closer to their customers and vice versa.

I love travel adventures, discovering new places and meeting new people. One of my strengths is holding great conversations. So don't be shy, say hi. 

McCarthy Owie

McCarthy Owie

Design Intern

There are three responses to a design, yes, no, or wow!

I'm the type who goes the extra mile to earn a "wow!" And that's because my design interest transcends putting colours and shapes together, it's deeper than that. I get a real sense of fulfilment when I create beautiful, crisp-clear messages out of mere data points.

So the opportunity to further groom those design skills, specifically using it articulate product stories is one I couldn't resist. Even my current pursuit of a degree in the social sciences hasn't reduced my design interest. So I'm here to have fun while helping to tell SaaS product stories through design.  

I love history, politics, and football – by football, I mean Chelsea FC. 

Victor Eduoh

Victor Eduoh

Founder, Lead Strategist

My engineering background + entrepreneurial spirit brought me into marketing.

My unending desire to add value led me to coin and develop frameworks for Product-Led Storytelling and the Content Topic Clusters' Strategy. Doing these earned me some awards, speaking opportunities, and invites to become a vetted GrowthMentor, one of Product Marketing Alliance's global Ambassadors, and others, in the process.

But don't let those shiny accolades fool you, my first joy comes from putting smiles on my wife, team, and customers' faces. And if I'm not doing these, you'll find me scouting and grooming rare marketing talents. 


Join Us?

Our vision ["To help make the global web more valuable & useful, one story for one person at a time"] is huge. 

So we're always looking for more brains to make it a reality. Do you consider yourself a thinker, strategist, designer, or creative storyteller? Are you eager to solve real-life problems for people with your rare talents?

We have a seat reserved for you...

SaaS people love our stories.

...we've been featured, mentioned, or written for:

growth mentor
productled institute
speedinvest logo
product marketing alliance
process street