All About VEC
We're a creative bunch of listeners, thinkers, researchers, and storytellers. We believe real growth starts with strategy, well-crafted words, and discoverable stories.
Who we help.
We help B2B SaaS & VC firms differentiate with well-crafted stories people actually love to read. To us, it's how you'd build authority and drive real growth in a SaaS world full of copycats and drowning in content noise. We do this with our distinctive Product-Led Storytelling approach, aiming to transform content stories into new users- and fans-generating assets.
To make the web more valuable and useful, one story for one person at a time.
At VEC, we are using well-crafted words to create a world where the internet is saturated with exciting, valuable, and discoverable stories that connects SaaS products to people, and people to real solutions.
To breed differentiation and real growth through words that inspire action.
Our ultimate goal isn't to better our competitors. We want to be different. In the same vein, our goal isn't to make you better than other B2B SaaS or VC firms. We're here to craft words, content, and stories that differentiates you from copycat products, so you'd standout, acquire new users, and drive real business growth.
The Values we live by.
Growth. Helping others grow
Real growth is only as good as the people you help grow. So craft useful content that shows and inspires people to take action and grow their lives.
Care. Really mean it
Prospects are humans, not tools. Use stories to engage and show you truly give a f*ck about their pains more than you do about conversion metrics.
Show. Don't tell
Inspire action by showing (not telling) how a product's features solve specific customer pain points.
Different. Not better
Don't better the competition. Differentiate and build authority to steer clear of copycats products or services.
Our proprietary frameworks.
To deliver excellent services, the team at VEC developed custom frameworks, which we adopt and leverage to help our clients differentiate themselves, build authority, and drive real growth.
CTCS (Content Topic Clusters' Strategy)
VEC developed and uses this content strategy development framework for all client work. It helps us to identify a value proposition that differentiates our clients' products and features from the competition, is appealing to their target audiences, and fulfilled in a unique way by their product/service.
We developed this unique B2B SaaS content marketing and copywriting formula in our quest to find what fits the Product-Led Growth era most. This framework is how we craft discoverable stories that attracts, engages, and shows prospects how a product solves specific problems. Our ultimate goal? To help you acquire new users and fans directly.
Product-Led Single Point of Truth
The Product-Led Single Point of Truth is also a VEC-developed framework. It visually illustrates how all teams in your company can focus on the two essential business-driving factors: the customer and the product. As a bonus, we teach our SaaS and VC customers how to apply this framework, helping them go beyond traditional team structures to solve the empathy gap problem between customers and products cross-functionally. Our ultimate goal? To help you achieve real Product-Led Growth!
meet our family.
"Victor [and his team at VEC] are avid content marketers with passion for research and data analysis.
They have the expertise to see business processes from a holistic point of view, connect the dots, and communicate the values clearly to customers.”
Gillis-Harry; CEO, SprintHub Mobile.
Jessica tee orika
Content strategy manager
Founder, lead strategist
SaaS people love our work.
...we've been featured, mentioned, or written for: