All About VEC
We're a fun, creative bunch of listeners, thinkers, researchers, Designers, and writers Product-Led Storytellers.
We strategize and craft stories to open people's hearts, so they'll unlock their wallets for our customers to make the internet a more helpful & valuable place.
Who & How We Help.
We help B2B SaaS & VC companies differentiate with well-crafted stories that earns their ICPs' attention and reads. Because it's by getting prospects to pay undivided attention, not ticking SEO checklists or disrupting them, you generate real demand to drive growth in a SaaS world drowning in content noise and copycat products.
To make the global web more valuable and useful, one story for one person at a time.
Imagine a world where the internet is only saturated with exciting, valuable, and discoverable content stories connecting real products and services to people, and people to real solutions. That's the kind of world anyone, or company, associated with VEC is helping to build.
To breed differentiation and real growth with heartwarming stories.
We don't waste time trying to "better" our competitors, we strive to be different. Likewise, our desire is to save you from wasting time trying to "better" other SaaS or VC firms instead of focusing (and serving) the select group of people dying to hear from you. And you alone. It's why we choose words carefully and craft stories that differentiates you from copycat products, so you'll standout, be recognized by your ICPs, generate real demand, and drive growth.
Growth. Helping Others Grow
Real growth is only as good as the people you help grow. So craft valuable & useful stories that inspire readers to take action and grow their lives.
Care. Really Mean It
Prospects are humans, not tools. Use relatable stories to engage and express you truly care about their pains more than you do about conversion metrics.
Show. Don't Tell
Have a problem-solving mindset. Inspire action by showing (not telling) how a product's features solve specific customer pain points.
Different. Not Better
Don't better the competition. Differentiate, be recognized by your ICPs to generate real demand and drive real growth, while others chase vanity metrics.
Our proprietary frameworks.
Our hatred for copying others led us to think outside the box. The result? Three custom frameworks that guides us in crafting stories that helps you differentiate from copycat products, generate real demand, and drive growth.
CTCS (Content Topic Clusters' Strategy)
VEC developed and uses this content strategy development framework for all client work. It helps us to identify a value proposition that differentiates our clients' products and features from the competition, is appealing to their target audiences, and fulfilled in a unique way by their product/service.
We developed this unique B2B SaaS content marketing and copywriting formula in our quest to find what fits the Product-Led Growth era most. This framework is how we craft discoverable stories that attracts, engages, and shows prospects how a product solves specific problems. Our ultimate goal? To help you acquire new users and fans directly.
Product-Led Single Point of Truth
The Product-Led Single Point of Truth is also a VEC-developed framework. It visually illustrates how all teams in your company can focus on the two essential business-driving factors: the customer and the product. As a bonus, we teach our SaaS and VC customers how to apply this framework, helping them go beyond traditional team structures to solve the empathy gap problem between customers and products cross-functionally. Our ultimate goal? To help you achieve real Product-Led Growth!
Copywriting Strategy Manager
I'm passionate about two things: helping people and learning new things.
These, an MSc in Computer Science and my vast digital marketing & copywriting experience has proven to be invaluable in my quest to help SaaS business owners build content strategies & craft powerful stories that move prospects closer to a buying decision.
But when I'm not articulating product stories, you'll find me spending quality time with my family or exploring the world.
"The written word is the strongest source of power in the entire universe." –Gary Halbert. From the first day I read those words, I believed it and I've held it dear to my heart ever since.
How did I go from a medical graduate culturing bacteria and fungi to crafting product stories? My intense love for reading fiction – it laid the foundation to my greatest skill: Writing. I continue to hone this skill through constant learning and practice.
Besides writing, I still love reading fiction and watching The Big Bang Theory reruns.
Tech startups have always been of interest to me. I dream of launching a SaaS product of my own some day. But I know, as well as you do, that creating a product is one thing, marketing it successfully is another thing entirely.
So, in spite of my engineering background, I'm on a quest to tell the stories of other SaaS products, helping them reach new customers on their path to success . Of course, in doing this, I'm also learning how to market mine when I'm ready to launch. My thinking is always win-win!
Besides crafting stories, I also love listening to music and won't stop dreaming of owning the next big tech product.
Writing has always been a part of me. From writing stories as a young child to studying Communication Arts in the university, it has always been more than a medium of expression to me.
And then one day, I found myself toeing the path of an entrepreneur. This made me develop an interest in marketing which I am still learning — all thanks to VEC.
That aside, when I'm not learning to become a badass B2B content marketer, I'm designing statement pieces, crushing on Gavin Belson and writing wild stories.
There are three responses to a design, yes, no, or wow!
I'm the type who goes the extra mile to earn a "wow!" And that's because my design interest transcends putting colours and shapes together, it's deeper than that. I get a real sense of fulfilment when I create beautiful, crisp-clear messages out of mere data points.
So the opportunity to further groom those design skills, specifically using it articulate product stories is one I couldn't resist. Even my current pursuit of a degree in the social sciences hasn't reduced my design interest. So I'm here to have fun while helping to tell SaaS product stories through design.
I love history, politics, and football – by football, I mean Chelsea FC.
Founder, Lead Strategist
My engineering background + entrepreneurial spirit brought me into marketing.
My unending desire to add value led me to coin and develop frameworks for Product-Led Storytelling and the Content Topic Clusters' Strategy. Doing these earned me some awards, speaking opportunities, and invites to become a vetted GrowthMentor, one of Product Marketing Alliance's global Ambassadors, and others, in the process.
But don't let those shiny accolades fool you, my first joy comes from putting smiles on my wife, team, and customers' faces. And if I'm not doing these, you'll find me scouting and grooming rare marketing talents.
Upon graduating with a B.A in Theatre Arts in 2016, I began my journey to becoming a professional storyteller and content marketer. This journey first started with working with online authors to get their stuff published, helping specifically with book editing.
Today, I help a different kind of authors – B2B software owners authoring helpful tools through code. Only this time, I help them shape the stories that brings them closer to their customers and vice versa.
I love travel adventures, discovering new places and meeting new people. One of my strengths is holding great conversations. So don't be shy, say hi.
SaaS people love our stories.
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