How to Reduce Churn in SaaS Using Content Topic Clusters [I]

Congratulations if your B2B, SaaS startup has made it past the 10, 100, or 1,000+ customers milestone. Unfortunately, growth and success come with new challenges. In the B2B, SaaS world, one problem you’ll face (or already facing) is finding ways to reduce churn.  It’s almost inevitable these days. So much that over 55% of SaaS businesses rated […]

Grammarly’s Content Strategy Powerfully Driving 20+ Million Users

The Content Marketing Institute’s 2018 B2B Content Marketing Benchmark revealed that… Only 39% of content marketers document a working content strategy, while just 42% of them try to understand the content buyers need.  Are you one in any of those odd numbers?  You shouldn’t.  That alone is why most SaaS or B2B content marketing don’t produce results.  But, […]

How to Market Your Business (and Yourself)

The world is a marketplace. Have you mastered how to market your business (and yourself)? No? You need to, period. It’s either you’re selling, helping someone or an organization sell, or you become irrelevant. The earlier you realized this, the better for you. If you’re working 9-5, you’re simply helping someone do his business… Which, […]