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Here's How We Fuel B2B Demand Gen Engines

The VEC approach combines our proprietary Content Topic Clusters' Strategy and Product-Led Storytelling frameworks. We developed both to help PLG, B2B SaaS companies differentiate from copycat products while accelerating demand, without adding to the content noise.


First, we study how your product transformed (or can transform) your customers' lives. Using this knowledge, we apply our frameworks to strategize and craft stories showing target ICPs how your product can transform their lives too. 


By weaving your product into relatable stories that speaks to specific pain points, we help you earn the attention and mindshare needed to funnel your ICPs into fans, new users, and sales qualified opps, not MQLs.

1. It starts with strategy

VEC content topic clusters' strategy (CTCS)

1.1 Build authority, standout.

SaaS Content Strategy Dev.

Competition in the SaaS industry is getting tougher by the day. Copycat products now roll out in days. To standout, you need a content strategy that differentiates your brand and builds you into a topical authority.

VEC's CTCS (Content Topic Clusters' Strategy) gives us the framework to develop such differentiating SaaS content strategy based on your unique value proposition and product features. 

"...Topical authority is something like the holy grail in marketing and very hard to achieve. Awesome you guys provide guidance.”

––Stephan Wenger, B2B Marketing Expert.

"....Topical authority is something like the holy grail in marketing and very hard to achieve. Awesome you guys provide guidance."

––Stephan Wenger, B2B Marketing Expert.

1.2 Intent Mapping

Keywords, Queries Mapping

We dive deeper into each identified topic and align them to your product's features, target audiences, and segments. 

Then, we research and cluster keywords and the ongoing pain points of your ICPs into TOFU, MOFU, and BOFU queries mapped according to the typical SaaS sales funnel. 

"[The team at VEC] have the expertise to see business processes from a holistic point of view, connect the dots, and communicate the values clearly to customers."

––Gillis-Harry; CEO, SprintHub Mobile. 

keywords intent mapping

"[The team at VEC] have the expertise to see business processes from a holistic point of view, connect the dots, and communicate the values clearly to customers."

––Gillis-Harry; CEO, SprintHub Mobile.

2. And executed with Product-Led Stories

product led storytelling draft

2.1 Relatable stories. Not just SEO content.

Product-Led Storytelling

Today, higher ranking and more traffic new business. You must educate, entertain, and inspire with relatable stories to earn attention and mindshare. 

Product-Led Storytelling ticks those boxes. It blends well-crafted stories with product walkthroughs, testimonials, and copywriting to attract, engage, and inspire conversions directly from content. 

"Storytelling is a very underrated skill…You can have a great product, but a compelling [product-led] story puts [your] company into motion.

––Ben Horowitz; Founding Partner, a16z.com

"Storytelling is a very underrated skill…You can have a great product, but a compelling [product-led] story puts [your] company into motion."

––Ben Harowitz; Founding Partner, a16z.com.

2.2 Fans, new users. Not MQLs

SaaS Content into Funnels

Stop piling up emails in the name of "leads" or MQLs. Create (and capture) real business demand directly with Product-Led Stories. And adjust to a SaaS sales funnel fit for the Product-Led Growth era. 

The Product-Led Storytelling approach transforms regular content into engaging stories that inspires and funnels your ICPs into new users and fans.

"Reading the 3 pieces of content [the team at VEC] delivered so far has given me a new found confidence in our product succeeding... This truly is product-led content and you've exceeded my expectations."

––Jamie Vernon; Product Marketing Lead, Showup.io

The Product-Led Storytelling Formula

"Reading the 3 pieces of content [the team at VEC] delivered so far has given me a new found confidence in our product succeeding... This truly is product-led content and you've exceeded my expectations."

––Jamie Vernon; Product Marketing Lead, Showup.io

You'd love being here.

VEC is a creative B2B product storytelling studio grounded in content strategy and copywriting. Founder, Marketer, or VC? Good, you'll love our unique Product-Led Storytelling approach, like they do:

openview partners
tallyfy
Exceed.ai logo
HoneyCart
Dovico software
Content Status
Andrew Woo–HoneyCart

"Good news, Omar was able to close 2 out of 3 of his demos on the spot. They were some of the hottest leads we received from the last product-led stories you guys created. 

The content addressed their pain points, even though both did a lot of research by the time they spoke.

The 3rd one was a good fit. He'd be interested 6 months from now."

Andrew Woo; Co-founder & CEO, HoneyCart

Choose regular content Product-Led Storytelling

It performs long-term. It generates real demand & sales qualified opportunities. And you'll love our workflow:

01

Strategy

√ Product Use Cases' Analysis

√ ICP StoryScripts

√ Content Strategy Dev.

√ Topical Research

√ Pains & Keywords' Research

√ Initial 6-month Content Plan

02

Production

√ Content Ideation

√ StoryBriefs & Outlines

√ Designs & Illustrations

√ Quality Assurance

√ Draft Reviews

√ Copy-Edits

03

Optimization

√ Influencer Amplification

√ CMS Uploads

√ On-page Optimization

√ Blog Management 

√ Promotion & Outreach

√ Reports

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