How VEC Fuels B2B Demand Gen Engines

The VEC approach combines our proprietary frameworks: Content Topic Clusters' Strategy and Product-Led Storytelling. We developed both to help B2B SaaS companies differentiate from copycat products while accelerating demand, without adding to the content noise.

First, we study how your product transformed (or can transform) your customers' lives. We then apply our frameworks to strategize and craft stories showing (not just telling) target ICPs how your product can transform their lives too.

Through these well-crafted relatable stories, we help you earn attention and mindshare – the bedrock of real B2B Demand Gen, directly from content.

1.0 We start with strategy

VEC-Content Topic Clusters' Strategy Framework

1.1 Build authority, standout.

SaaS Content Strategy Dev.

Competition in the SaaS industry is getting tougher, as copycat products now roll out in days. To standout, you need a content strategy that differentiates your brand and builds you into a topical authority.

VEC's CTCS (Content Topic Clusters' Strategy) gives us the framework to develop such differentiating SaaS content strategy based on your unique narrative, value proposition, and features.

"...Topical authority is something like the holy grail in marketing and very hard to achieve. Awesome you guys provide guidance.”

––Stephan Wenger, B2B Marketing Expert.

"....Topical authority is something like the holy grail in marketing and very hard to achieve. Awesome you guys provide guidance."

––Stephan Wenger, B2B Marketing Expert.

1.2 Intent Mapping

Keywords, Queries Mapping

We dive deeper into identified topics. And align them to your product's features, target audiences, and segments.

Then, we research and cluster keywords and your ICPs' pain points into TOFU, MOFU, and BOFU queries around each topic, mapped according to the typical SaaS sales funnel.

"[The team at VEC] have the expertise to see business processes from a holistic point of view, connect the dots, and communicate the values clearly to customers."

––Gillis-Harry; CEO, SprintHub Mobile.

"[The team at VEC] have the expertise to see business processes from a holistic point of view, connect the dots, and communicate the values clearly to customers."

––Gillis-Harry; CEO, SprintHub Mobile.

2.0 We execute with Product-Led Stories

2.1 Relatable stories. Not just SEO content.

Product-Led Storytelling

Today, higher ranking and more traffic ≠ new business. You must educate, entertain, and inspire with relatable stories to earn attention and mindshare.

Our Product-Led Storytelling drafts tick those boxes. We leverage it to blend well-crafted stories with product walkthroughs, testimonials, and copywriting to attract, engage, and drive conversions directly from content.

"Storytelling is a very underrated skill…You can have a great product, but a compelling [product-led] story puts [your] company into motion.”

––Ben Horowitz; Founding Partner, a16z.com

"Storytelling is a very underrated skill…You can have a great product, but a compelling [product-led] story puts [your] company into motion."

––Ben Harowitz; Founding Partner, a16z.com.

2.2 Fans, new users. Not tags

Funnel Real Users, Not MQLs

Stop piling up unsolicited emails with "leads" or MQL tags. Create (and capture) real business demand directly with Product-Led Stories. And adjust to a SaaS sales funnel fit for the Product-Led Growth era.

Through our Product-Led Storytelling approach, we transform regular content into engaging stories to inspire and funnel your ICPs into new users and fans.

"Reading the 3 pieces of content [the team at VEC] delivered so far has given me a new found confidence in our product succeeding... This truly is product-led content and you've exceeded my expectations."

––Jamie Vernon; Product Marketing Lead, Showup.io

––Jamie Vernon; Product Marketing Lead, Showup.io

You'd love being here.

VEC is a creative B2B product storytelling studio grounded in content strategy and copywriting. Founder, Marketer, or VC? Good, you'll love our unique Product-Led Storytelling approach, like they do: