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The Product-Led Storytelling Newsletter.

A different kinda newsletter for: Vetted Product-Led Stories & Rare B2B Demand Gen Insights. Sent bi-weekly to you via email. No spam, no fluffs. Sign up below, get VEC's Product-Led Storytelling Masterclass Guide as your welcome gift.

Thinking of why you should subscribe?

I'm not surprised.

Before I subscribe to any newsletter today, I also ponder the objections probably running through your mind right now. 

Questions like:

Why did you guys start a different kinda B2B SaaS newsletter? And why should I bother subscribing to another one when my inbox is already flooding with emails stuffed with dry technical content, sales cadences and pitches?

Well, I won't convince you to subscribe.

You must decide that for yourself.

However, spare one minute to see why we started ours. And if it makes sense to you, use the form below. 

What's your number one goal right now? To succeed in the B2B SaaS world —if I'm not mistaken— right? 

Good.

While you chase that goal, have you observed we now live in crazy times? The worst is, these crazy times contribute little or nothing to achieving your number one goal. 

Don't look far for the craziness I mean. 

Hop right now on Instagram, Facebook, OnlyFans, TikTok, or the likes, and you'll see content shared by random people getting millions, if not billions, of engagement. 

Now, let's say you're proactive.

If you mute those comedy skits, nudes, and cat pictures for more valuable & helpful content by B2B SaaS companies sharing how their products solve real problems, what do you get? 

Zero to no engagement!

Why is that? Why are people scrolling past helpful content more likely to transform their lives for those only giving them five seconds of laughter?

It's simple. 

It's because most, if not all, B2B SaaS content aren't engaging. Most are flat-out dry with boring statistics, technical jargons, and facts devoid of any form of entertainment. 

And this is a huge problem.

Now, think again for a second.

Imagine what will become of the world we're leaving for our grandchildren if we allow this trend to continue. Don't you think we'll get to a point where the internet is only flooded with content people can't really use to solve their problems?

If you think so, and don't want that to happen, we've thought so too. 

In short, that thinking informed VEC's vision:

"To make the global web more valuable & useful, one story for one person at a time."

The truth is, we can't compete with cat pictures, memes, or nudes. 

But with more and more helpful products like yours making its way into the SaaS world, we're not giving up either. Because, if no one acts, prospects will also scroll past your content (and product) for nudes and memes too. 

Do you now see why we're striving to show B2B SaaS & VCs how to transform their excessive technical jargons into more entertaining pieces people won't scroll past for being too boring?

Now that's where this Newsletter comes in. 

If each piece you craft makes its way to your ICP's feed or inbox, you can get them to consume it over cat pictures and nudes. I know this because no one turns down an opportunity to better their lives. All you need do is infuse exciting stories into your content to hook, engage, and show (not tell) them its value.

Each time your content does this:

You'd be helping people solve their problems –with your product– by showing (not telling) them. We'd achieve our vision to saturate the internet with valuable & useful pieces, one story for person at a time. And you'd also be fueling your Demand Gen. engine and growth plans.

Everybody wins 🎉 🎉 🎉

This win-win situation is why we developed the Product-Led Storytelling concepts you'd be learning in each edition of this Newsletter.

Our goal here is simple. 

Bi-weekly, we'd send you vetted, insightful pieces, showing you how to wield the power of Product-Led Storytelling to craft valuable & useful content your ICPs will actually consume. 

By doing this, instead of disrupting your target audience or amassing emails (disguised as MQLs), you'd earn attention, reads, and mindshare – the bedrock of Real Demand Gen.

Does that sound like something your B2B SaaS company can do with?

Good. 

Use the form below.

The Product-Led Storytelling Newsletter.

A different kinda newsletter for: Vetted Product-Led Stories & Rare B2B Demand Gen Insights. Sent bi-weekly to you via email. No spam, no fluffs. Sign up below, get VEC's Product-Led Storytelling Masterclass Guide as your welcome gift.

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