Grow Your SaaS Product, with Product-Led Storytelling
I develop authority-building SaaS content strategies. And craft exciting product-led stories to capture, engage, and turn your prospects directly into trial users, product-qualified leads, customers.
I’ve been featured in, written for:
Hi👋, I’m Victor. I (and my team) help early- and growth-stage SaaS companies take the guesswork out of content marketing, product storytelling, and copywriting.
If you need help in any of those areas, you’ve come to the right place👊
Here, I work hard (and smart) to help you keep up with the highly-competitive SaaS customer acquisition game. Our process blends content strategy and copywriting into high-converting product-led stories.
To help you (and me) standout and acquire new customers directly from these stories, I developed two unique, research-backed frameworks: [1] The SaaS Content Topic Clusters’ Strategy, CTCS, and [2] Product-Led Storytelling.
Hear it from them…
“Another great one by Victor.
Your SaaS story recipe is delicious!
I truly believe following these steps as recommended by you will put any product on a growth autopilot!
Great work putting this together ❤“
Charles Tchuinkwa, Founder & CEO, iMailMan & iMailApp.
“Love [your] take on Product-Led Growth! Keep stirring the pot. 😉“
Wes Bush, Founder, Productled Institute; Author, Product-Led Growth Book.
Great and very comprehensive article! Thanks for pulling all this together, it is a blueprint for a successful content marketing strategy.
Alenka Mladina, Sales Automation expert.
Really nice work, Victor! You write really well — thorough research, clear points, helpful content.
Gen Furukawa, Co-founder, PreHook.
Why I observed, researched, and coined
Product-Led Storytelling
Per psychologists, stories make it 2200% easier for people to remember facts about your product. But not just that..
“Storytelling is a very underrated skill…
You can have a great product, but a compelling story puts [your] company into motion.”
Ben Horowitz
Founding Partner, Andreessen-Horowitz.
One of Silicon Valley’s most influential VCs behind Optimizely, Airbnb, Instacart, Twitter, Asana, etc.
Here’s What You’ll Get…
First, an authority-building SaaS content strategy
Seeing that generic content marketing hardly works in this Product-Led Growth era, I researched and developed the SaaS Content Topic Clusters Strategy, CTCS.
Using this framework, I’ll create/optimize your content strategy into topics supported by well-linked content pieces built around your product’s features. With this, you’ll achieve topical authority (or create a new category) that positions your SaaS product for scalable growth.
Overtime, this strategy also powers your site to rank higher, drive targeted traffic, and thought-leadership. P.S: I used this framework to rank this very site on Google’s search snippet for “saas topic clusters strategy” (Google-check it yourself).
“This is an awesome piece of content Victor, thanks for providing it. Topic authority is something like the holy grail and very hard to achieve. Awesome you provide guidance.”
Stephan Wenger, B2B Marketing Expert.
Then, conversion-optimized SaaS content pieces, using our 9-step formula
Hate chasing leads? Then, you’ll love Product-Led Storytelling: It doesn’t produce loads of email subscribers disguised as “leads” or “MQLs.”
Instead, by blending your product use cases/testimonials with storytelling and copywriting, the sole aim is to spark interest and acquire trial users/customers directly from each content piece you get from us. In order words, Product-Qualified Leads.
We do this with our 9-step, research-backed Product-Led Storytelling formula, turning articles into highly-engaging reads. And shows, with screenshots, short videos, and use cases, how your product solves problems.
This gets readers to experience your product as they consume your content, prompting them to sign up/start trial-ing your product to overcome those problems.
“A great read Victor, thank you.
And the points you make are both pertinent to SaaS content and to anyone who wants to sell and persuade with words.”
Martin Sayers, Founder, MSCopy.co.uk
My latest, in-depth SaaS articles
Ditch leads. Build authority. Capture and turn site visitors into trial users/customers. We help you do it with our Content Topic Clusters Strategy & Product-Led Storytelling frameworks.
Founders & marketing executives, like you, love our work…
“Victor is an avid marketer with passion for research and data analysis.
He has the ability to see business processes from a holistic point of view, connect the dots, and communicate the values clearly to customers.”
Gillis-Harry, CEO, SprintHub Mobile
“Wow! The amazing in-depth article, Victor. Good job!!!…”
Jakub Zajicek, Former CMO, PitchGround.
“Hey Victor, This is excellent! I can’t wait to publish it.
Andreea, would you be able to upload this to WordPress so that we can promote next week?”
Wes Bush; Founder, Productled Institute; Author, Product-Led Growth Book.
“By reading your LinkedIn posts, I can see how you’re passionate about nailing content for your clients Victor.
And by reading your content, I can see how you’re not just talking about it… you’re doing it! 🙌”
Zaki Hussain, CEO, ClutchGrowth.
Now, how about a customized workflow that gives you more free time; guarantees quality, and drives your SaaS product’s growth?
You can rest assured 👊
Strategy
- User Acquisition Review
- Content strategy
- Topical Research
- Keywords Research
Production
- Content Ideation
- Content Outlines
- Draft Reviews
- Copy-Edits
Optimization
- CMS Uploads
- On-page Optimization
- Content Management
- Bi-weekly Reports