Fuel Your Demand Generation Engine – with Product-Led Storytelling.

We strategize and leverage our Product-Led Storytelling approach to craft high-quality content for B2B SaaS & VC firms. Everything we do here is aiming to fuel your Demand Gen engine with fans, new users & sales opps, not MQLs👇

You'll love our work.

Grounded in B2B content strategy and copywriting, VEC's Product-Led Storytelling execution approach is loved by VCs, SaaS Founders & Marketing Leads at:

openview partners
Blackthorn.io Logo
Dovico software
Exceed.ai logo

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With Product-Led Storytelling, You'll:

Ditch Vanity Metrics

We know SEO in and out. But we also know it's no longer enough to obsess over every SEO checklist. Let's help you ditch content only focused on vanity metrics like outsmarting Google, ranking higher, or accumulating more junk traffic.

Generate Real Demand

If you craft stories your ICPs love, you'd earn attention, reads, and mindshare – the bedrock of real Demand Gen. SEO-only content won't achieve those in this Product-Led Growth era. It's why we developed Product-Led Storytelling.

Acquire MQLs Users

Product-Led Storytelling is SaaS content marketing reimagined. It's the art & science of crafting relatable stories showing target ICPs how your product solves their problems. We aim to engage & funnel readers into fans, new users, sales opps, not MQLs:

SaaS people love our stories

We've been featured, mentioned, written for:

growth mentor
productled institute
speedinvest logo
product marketing alliance
process street
Victor Eduoh Consulting

Choose regular content Product-Led Storytelling

It performs long-term. It generates real demand & sales qualified opportunities. And you'll love our workflow:



√ Product Use Cases' Analysis

√ ICP StoryScripts

√ Content Strategy Dev.

√ Topical Research

√ Pains & Keywords' Research

√ Initial 6-month Content Plan



√ Content Ideation

√ StoryBriefs & Outlines

√ Designs & Illustrations

√ Quality Assurance

√ Draft Reviews

√ Copy-Edits



√ Influencer Amplification

√ CMS Uploads

√ On-page Optimization

√ Blog Management 

√ Promotion & Outreach

√ Reports