Fuel Your Demand Generation Engine – with Product-Led Storytelling.

VEC crafts high-quality, demand-generating stories for B2B SaaS & VC companies. Our Product-Led Content approach fuels your Demand Gen engine with new users & sales opps, not MQLs👇

You'll love being here.

We're a creative B2B product storytelling studio grounded in content strategy and copywriting. Founder, Marketer, or VC? Good, you'll love our unique Product-Led Storytelling approach, like they do:

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With Product-Led Storytelling, You'll:

Ditch Vanity Metrics

We know SEO in and out. But we also know it's no longer enough to obsess over every SEO checklist. Let's help you ditch content only focused on vanity metrics like outsmarting Google, ranking higher, or accumulating more junk traffic.

Generate Real Demand

If you craft stories your ICPs love, you'd earn attention, reads, and mindshare – the bedrock of real Demand Gen. SEO-only content won't achieve those in this Product-Led Growth era. It's why we developed Product-Led Storytelling.

Acquire MQLs Users

Product-Led Storytelling is SaaS content marketing reimagined. It's the art & science of crafting relatable stories showing target ICPs how your product solves their problems. We aim to engage & funnel readers into fans, new users, sales opps, not MQLs: