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Fuel Your Demand Generation Engine â€“ with Product-Led Storytelling.

We empathize, strategize, craft, and design demand-generating stories for B2B SaaS & VC companies. VEC's Product-Led Storytelling approach aims to fuel your Demand Gen engine with fans, new users, and sales qualified opps, not MQLs.👇👇

You'll be in great company.

VEC is a creative B2B product storytelling agency grounded in content strategy and copywriting. If you're a Founder, Marketer, or VC, you'll love our approach to crafting demand-generating stories, like they do:

openview partners
tallyfy
Exceed.ai logo
HoneyCart
Dovico software
Content Status

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With Product-Led Storytelling, You'll:

Ditch Vanity Metrics

We know SEO in and out. But we also know it's no longer enough to obsess over every SEO checklist. Let's help you ditch content only focused on vanity metrics like outsmarting Google, ranking higher, or accumulating more junk traffic.

Generate Real Demand

If you craft stories your ICPs love, you'd earn attention, reads, and mindshare – the bedrock of real Demand Gen. SEO-only content won't achieve those in this Product-Led Growth era. It's why we developed Product-Led Storytelling.

Acquire MQLs Users

Product-Led Storytelling is SaaS content marketing reimagined. It's the art & science of crafting relatable stories showing target ICPs how your product solves their problems. We aim to engage & funnel readers into fans, new users, sales opps, not MQLs:

SaaS people love our stories

We've been featured, mentioned, written for:

close.com
growth mentor
productled institute
saas brief
product marketing alliance
wynter
supermetrics
process street
Jamie Vernon

"Reading the 3 pieces you've written so far has given me a new found confidence in our product succeeding.

You guys explain very well how a pulse survey can help a manager listen better to feedback and you provide just the right statistics and information to entice curiosity.

This truly is product-led content and you’ve exceeded my expectations!"

Jamie Vernon; Product Marketing Lead, Dovico.

Choose regular content Product-Led Storytelling

It performs long-term. It generates real demand & sales qualified opportunities. And you'll love our workflow:

01

Strategy

√ Product Use Cases' Analysis

√ ICP StoryScripts

√ Content Strategy Dev.

√ Topical Research

√ Pains & Keywords' Research

√ Initial 6-month Content Plan

02

Production

√ Content Ideation

√ StoryBriefs & Outlines

√ Designs & Illustrations

√ Quality Assurance

√ Draft Reviews

√ Copy-Edits

03

Optimization

√ Influencer Amplification

√ CMS Uploads

√ On-page Optimization

√ Blog Management 

√ Promotion & Outreach

√ Reports

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