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Create (and capture) demand for your SaaS product –with Product-Led Storytelling

The VEC team crafts Product-Led Stories for SaaS & VC firms. Our demand creation (and capturing) process blends strategy, storytelling, and copywriting, helping you acquire new users (& fans) from B2B SaaS content.

You'd be in great company.

We're a product storytelling agency grounded in content strategy and copywriting. Ambitious B2B SaaS & VCs come here to create real business demand via content:

openview partners
Exceed.ai logo
Dovico software
Content Status
Andrew Woo–HoneyCart

"Good news, Omar closed 2 out of 3 of his demos on the spot. They were some of the hottest qualified opportunities we received from the last content you guys created.

The content addressed their pain points, even though both did a lot of research by the time they spoke.

The 3rd one was a good fit. He'd be interested 6 months from now."

Andrew Woo; Co-founder & CEO, HoneyCart.

You'd get well-crafted, conversion-optimized content Product-Led Stories.

Ditch vanity metrics

We know SEO, but we also know outsmarting Google's SEO bots ≠ new business. You should ditch content only focused on vanity metrics like ranking higher or generating more junk traffic.

Create real demand

Content's first job was to add value, then create real business demand for your product. Not piles of emails deceitfully tagged as "leads" or MQLs. Regular content failed, paving way for Product-Led Stories.

Get new SaaS users

Product-Led Storytelling is SaaS content marketing on steroids. We use stories your ICPs will relate with to show how to solve their problems with your product. The goal? Attract, engage, and directly funnel them into new users and fans:

SaaS people love our work.

...we've been featured, mentioned, or written for:

growth mentor
productled institute
saas brief
product marketing alliance
neilpatel digital
process street
Jamie Vernon

"Reading the 3 pieces of content you've written so far has given me a new found confidence in our product succeeding.

You guys explain very well how a pulse survey can help a manager listen better to feedback and you provide just the right statistics and information to entice curiosity.

This truly is product-led content and you’ve exceeded my expectations!"

Jamie Vernon; Product Marketing Lead, Dovico.

Choose Product-Led content Stories.

It performs long-term. It creates (and captures) real business demand. And you'll love our workflow:



  • Product Use Cases' Analysis
  • ICP StoryScripts
  • Content Strategy Dev.
  • Topical Research
  • Pains & Keywords' Research
  • Initial 6-month Content Plan


  • Content Ideation
  • Story Outlines
  • Designs & Illustrations
  • Quality Assurance
  • Draft Reviews
  • Copy-Edits


  • LSI Checks (via Frase.io)
  • CMS Uploads
  • On-page (via MarketMuse)
  • Blog Management 
  • Promotion & Outreach
  • Reports