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Generate real demand for your SaaS product –with Product-Led Storytelling

We craft demand-generating stories for Early- and Growth-Stage SaaS & VC companies. Our strategic content Product-Led Storytelling process aims to fuel your Demand Den. engine and sales pipeline with new users and qualified opportunities, not "leads."

You'll be in great company.

VEC is a creative product storytelling agency grounded in content strategy and copywriting. Ambitious B2B SaaS & VCs come here to generate real demand & sales qualified opportunities via content stories:

openview partners
Exceed.ai logo
Dovico software
Content Status
Andrew Woo–HoneyCart

"Good news, Omar closed 2 out of 3 of his demos on the spot. They were some of the hottest qualified opportunities we received from the last content you guys created.

The content addressed their pain points, even though both did a lot of research by the time they spoke.

The 3rd one was a good fit. He'd be interested 6 months from now."

Andrew Woo; Co-founder & CEO, HoneyCart.

With Product-Led Storytelling, You'll:

Ditch vanity metrics

We know SEO, but we also know outsmarting Google's SEO bots doesn't result in new business opportunities. So you should ditch content only focused on vanity metrics like ranking higher or generating more junk traffic.

Generate real demand

Content's first job was to add value, then generate (& capture) demand for your SaaS product. Not piles of emails deceitfully tagged as "leads" or MQLs. Regular content doesn't cut it in this Product-Led Growth era. So we developed Product-Led Storytelling.

Acquire real users

Product-Led Storytelling is SaaS content marketing on steroids. We use stories your ICPs will relate with to show how to solve their problems with your product. The goal? Attract, engage, and directly funnel them into new users & sales qualified opportunities:

SaaS people love our stories

We've been featured, mentioned, written for:

growth mentor
productled institute
saas brief
product marketing alliance
process street
Jamie Vernon

"Reading the 3 pieces of content you've written so far has given me a new found confidence in our product succeeding.

You guys explain very well how a pulse survey can help a manager listen better to feedback and you provide just the right statistics and information to entice curiosity.

This truly is product-led content and you’ve exceeded my expectations!"

Jamie Vernon; Product Marketing Lead, Dovico.

Choose regular content Product-Led Storytelling

It performs long-term. It generates real demand & sales qualified opportunities. And you'll love our workflow:



√ Product Use Cases' Analysis

√ ICP StoryScripts

√ Content Strategy Dev.

√ Topical Research

√ Pains & Keywords' Research

√ Initial 6-month Content Plan



√ Content Ideation

√ Story Outlines

√ Designs & Illustrations

√ Quality Assurance

√ Draft Reviews

√ Copy-Edits



√ LSI Checks (via Frase.io)

√ CMS Uploads

√ On-page (via MarketMuse)

√ Blog Management 

√ Promotion & Outreach

√ Reports