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Attract, Engage, Convert New SaaS Users –with Product-Led Storytelling

Victor Eduoh Consulting (VEC) crafts product-led stories for SaaS & VC firms. Our process blends strategy, storytelling, and copywriting, helping you acquire users & fans directly from B2B SaaS content.

You'd be in good company.

We're a product storytelling agency, grounded in content strategy, copywriting, and trusted by ambitious brands:

openview partners
Exceed.ai logo
Dovico software
Content Status
Andrew Woo

"Good news, Omar was able to close 2 out of 3 of his demos on the spot. They were some of the hottest leads we received from the last content you guys created.

The content addressed their pain points, even though both did a lot of research by the time they spoke.

The 3rd one was a good fit. He'd be interested 6 months from now."

Andrew Woo; Co-founder & CEO, HoneyCart

You'd get well-crafted, conversion-optimized content stories.

Our unique formula transforms B2B SaaS content into relatable stories aimed at attracting, engaging, and funneling your ICPs into new users and fans:

SaaS people love our work.

...we've been featured, mentioned, or written for:

growth mentor
productled institute
saas brief
product marketing alliance
neilpatel digital
process street
Jamie Vernon

"Reading the 3 pieces of content you've written so far has given me a new found confidence in our product succeeding.

You guys explain very well how a pulse survey can help a manager listen better to feedback and you provide just the right statistics and information to entice curiosity.

This truly is product-led content and you’ve exceeded my expectations!"

Jamie Vernon; Product Marketing Lead, Showup.io

Product-led content stories that performs long-term.

...and follows a workflow you can trust: 



  • Product Use Cases' Analysis
  • Content Strategy Dev.
  • Topical Research
  • Pains & Keywords' Research
  • Initial 6-month Content Plan


  • Content Ideation
  • Story Outlines
  • Quality Assurance
  • Draft Reviews
  • Copy-Edits


  • LSI Checks (via Frase.io)
  • CMS Uploads
  • On-page (via MarketMuse)
  • Blog Mgt & Outreach
  • Reports